"A year has passed since the beginning of the marketing of gaming products through so-called Additional Physical Channel (CFC). Uncertainty before starting a new business perspective and their potential impact, not only in our traditional sales channel, but the vision that the public had of our institution, it has become certain that the decision taken at the time was right. The experience of this year we endorse: The channel sales agents sell more than double snapshot and the active ingredients, of what he sold before the existence of the CFC.
One year experience highlights the strengths and weaknesses of the extension to other types of outlets and tells us where we should direct our future decisions.
We have succeeded while other gaming operators saw their income would not only stagnating, but receding at an alarming rate, our market share stabilized and even in the first quarter of this year, recorded growths known for some time.
enhance the presence and visibility of the ONCE in society is a goal that is achieved not only specific acts, but by creating brand "ONCE." Today we have one of the largest networks of sales, with 30,000 points that bring our products every day more public than a year ago, and that's good. Good for ONCE as an institution that offers a strong, good for the seller and the establishments they perceive as the public knows more and more of our products and good for groups to which the offer will be made much more present in addition to our products, our image and brand.
However, we must be aware of the field where we played and the risks we take immediately. How can we continue to maintain our position when faced with a new discharge of market regulation? How can we get to keep our market share as national and international operators offer our customers new games? How to compete and win?.
There is only one answer: Have the best position and have the best network. Ultimately be the best brand.
With this objective we are promoting new initiatives. In particular, short term, by the joint venture that manages the CFC, will try to get to our network, new facilities such Horeca (Hotels, Restaurants and Catering) that had not come to work with ONCE, a move that is widely supported by the English Federation of Hoteliers (FEHR), with communications to all its associations.
This action would require a major impact on the sector (we are talking of 250,000 members), so that actions taken by the various associations FEHR and echo will have enough so that a large number of establishments in the country are aware of the momentum from the ONCE is being provided to the CFC. Furthermore, it is making a forwarding information to the best selling points of this type, so complement the information initially provided.
view this initiative will be many questions, not just vendors, but also the facilities, you will see in this action a possibility of recovering part of its business, now that we are still Spain maintaining a fragile economy and no sign-off, or even a way to normalize the collaboration that were already keeping with ONCE.
In any case, assessing the appropriateness of their inclusion from the commercial point of view, with the statistical variables, geographical or opportunity may be necessary, and above all the responsibility that our position requires in the market should determine the presence rather than any other operator, especially considering that the possible introduction of any other, could lead to the renunciation of the sale of our products.
ONCE is prepared to assess the proposals of this type that can channel the joint venture to provide the guarantee provided under contract valued at $ 3,000 (deposit, insurance or guarantee). However, the decision on whether or not joining the CFC will be in the general interest of the institution, by adopting the measures that are deemed more appropriate to profit by either exploiting the potential channel outlet.
In any case, as has been the norm to date, conducted during the pilot phase, the procedure to continue to incorporate any facility employee as a selling point will be that the CFC has continued so far that purpose, that is, there will be analysis, collaboration and participation of each Center ONCE corresponding to ensure that the process is for the benefit of the institution and always with the responsibility of the Centre, the Coordinator of Commercial Managers, Commercial Manager and Seller as appropriate depending on the allocation of Ecover.
In short, this is an ambitious goal (6,000 points Horeca distributed throughout the country) to give as fulfilled in a very short space of time, as it aspires to the points raised before the start of summer, and which may cause multiple reactions that must be addressed with transparency and with the utmost caution so as not to cause any damage to our market or the institution.
Finally, one last thought: the assessment of this first year is more than positive and we must all get to remain so, but we must not forget the objectives of our organization: stability posts work, social services to members and actions on behalf of other groups with disabilities. It is therefore imperative that any worker from the ONCE, participate in explaining the objectives, scope and significance of the actions that we start now. "
;
0 comments:
Post a Comment